Spring is in the air and I’m feeling on top of the world at the moment – both professionally and personally. Enthusiasm is infectious right? So it’s time to share…
CSA Launches Joint Venture with Restaurant
Cosy atmosphere is guaranteed at Rembroza
This week, Caroline Serviced Apartments added a new Package Deal to our popular website. It’s the first time we’ve ever entered into a joint venture with a restaurant to offer our guests breakfast as part of their accommodation. Tim at Rembroza is so pumped to work with us, and tomorrow we’ll be filming a short ‘welcome’ video so our guests can have a peek at the restaurant and the super yummy meals and coffees.
Connections and Sharing Ideas
- On Friday I had a fantastic meeting with the lovely Sam Mutimer of ThinkTank Media and Sue McDonald. Sue is only new to Social Media, so Sam brought us together so Sue could get some pointers on how I understand and use Twitter. I heard myself saying things like “gaining trust through interaction with followers” and “use search.twitter.com to look for people who are Tweeting about a particular topic that is relevant to you” and I started to realize just how much I’ve learned in the last few months.
- This meeting occurred after the fun night of networking at The Social in Windsor for the monthly TweetupMellers event, where I met some more awesome people who are passionate about connecting and learning together.
- Social Media has truly opened up some doors for our business… but I’m saving those details for our e-book case study.
- Speaking of sharing – Anna & Miranda (from our Brighton property) are starting to get on board with Caroline Apartments social media campaigns. We’ll be seeing some blog entries from them, as well as more Tweets, photos on Flickr and videos for YouTube. See? Enthusiasm is infectious!
The Buzz of the Week
And I can’t forget to mention Melbourne’s Spring Racing Carnival. We’ve seen some of our guests heading out to race days looking very glam, and on Tuesday Anna and I are going to be joining them – we’re off to a marquee at the Melbourne Cup! We’ll be sure to post some pics up on our Facebook Page and here on our Blog so anyone who didn’t get to the event can live vicariously through us for a moment…
Alison has worked with Caroline Apartments since 2005. Starting out as South Yarra's Resident Assistant Manager, to becoming the opening Property Manager of the new Brighton property, and has recently taken on the role of General Manager of both South Yarra and Brighton. Her enthusiasm and fresh outlook has helped the company branch out through social media marketing to boost brand awareness and show off her fantastic team of staff.
What makes her tick? Ali loves discovering cool bars in Melbourne (due to a serious weakness for creative cocktails); she's also passionate about pole dancing (yep!); prefers pets over babies; and cannot imagine life without having a travel adventure to look forward to! 
Ali, it’s great to hear you have ‘learned’ a lot about social media in the past few weeks AND you’re willing to share it with others! It doesn’t take much to realise the power of twitter in forging great communications with your clients!
Good luck for your promotion with the restaurant for breakfast!
Thanks for the comments Andrew and Panchvati. I’m loving being able to engage with people around the world about any topic. On a more local level, Social Media has definitely increased our brand awareness, and is continuing to build trust and friendships amongst potential guests and/or business associates.